Andy Green is a
world-leading expert on inspiring and building people’s creativity and
innovation capacity - the ability to spot new opportunities, spark new ideas
and make new things happen.
He is the
author of six books on creativity, innovation and communications which have
been translated into eight languages. He lectures to blue chip organizations
around the globe. He was voted this year as the UK’s most ‘Outstanding PR
Professional’ by members of the Chartered Institute of Public Relations.
enjoys a portfolio career spanning PR consultancy, university lecturing and
training. He is the founder director of the Wakefield Media Centre and a
partner with Wakefield-based GREEN Communications.
is for enabling people to make the most of their potential and their situations
by embracing pessimism and flexible thinking, coupled with providing
easy-to-use tools to give people the ability and inspiration to translate the
talk into real-world action.
We ask Andy Green of GREEN
Communications and the Wakefield Media Centre our 3 Questions:
1 Why did you first start in business?
I felt, probably like many people who run small
businesses, that at the time it seemed the only option. I was very unhappy with
the firm I had just joined, desperate to leave, so took the plunge into the
joys of self-employment.
In hindsight, you always have more options than you
realise - but I was glad I made the move.
2 What are your biggest business challenges?
At the moment I have a portfolio career spanning
several businesses, even a spot of university lecturing and conference speaking
and training that takes me around the world.
The challenge is both to ensure none of the
spinning plates slip but also realise the full potential of the activities I’m
3 What do you like most about what you do?
Helping to change people’s live for the better to
help them fulfil their potential or make the most of their situations - whether
it’s devising a brand that enriches and enables them delivers their mission, or
ideas that give them a competitive edge.
One of my key values is I hate waste - waste of
talent, opportunity, or ideas - so my work, if I call it ‘work’, I use my time to
deliver my passion.
You can find Andy on Twitter @andygreencre8iv