running a business you need to make every penny count.
did you realise that you need to consider giving stuff away should be part of
your business model?
would you do that? Let me explain.
it makes business sense.
seems counter-intuitive. Giving money or time away surely doesn’t make business
actually when you help others the rewards do come back – it isn’t consistent,
it isn’t quick, it isn’t reliable but somewhere, sometime it comes back. It is
like magnetism but it comes back.
experienced both ways in terms of feeling compelled to refer business to
someone and also being the recipient of referred work as reward for helping
people in the deep distant past years ago. BNI
- the business networking group - call this ‘Givers Gain’.
helping other people make you feel good? That’s the immediate reward but other
rewards can come later. In fact isn’t it easier to help others than to ask for
about giving to charity? How does this help your business?
as well as the emotional reward from helping those in greater need than you, by
communicating and demonstrating how you help others you will eventually get the
reward from other businesses from them seeing how you help others.
Even start up businesses can help
others by for example simply donating 1% per annum of their profits to charity.
will help the start up business focus on higher targets in future years and so
grow profits but also provide the rewards I mentioned.
give over 1% of our turnover annually to local charities both in terms of time
chosen charities are Suzy Trust and we also support three Hospices. Suzy alleviates poverty and needs across the world from Eastern Europe
through to Africa and Asia and has raised over
£700,000 in 30 years and is run by volunteers with no costs.
also support Wakefield Hospice, Kirkwood Hospice
and St Joseph’s Hospice through the Leeds based charity Light for The Blind.
St Joseph's looks
after the homeless and dying elderly destitute in India. £25 looks after one person
per month in the hospice.
would also like to mention a wonderful organisation called B1G1
a business giving program which organises donating to many different projects
and has been the inspiration for our charitable work. B1G1 helps embed giving
in your business, can give impact to your giving and enhance your relationships
with your customers and prospects. We came across B1G1 through our commitment
to Accountants Changing the World.
not give by helping others in business or through gifting.
let us know if you want us to help you to put giving at the heart of your
We can show you how.
Szczepanski, (pronounced ‘Che-panski’)