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Business Lessons from Sherlock

Looking to convert more of your marketing leads into genuine bona-fide sales opportunities? The answer is elementary!

Hello and welcome to our winter special: Business Lessons from Sherlock. Sherlock is one of the biggest successes of British television, it is a modern spin on the classic novels of Sherlock Holmes written by Sir Arthur Conan Doyle and adapted by Mark Gatiss and Steven Moffat. One of the keys behind it's success is the fantastic art in which Sherlock's attention to detail is applied to drive the story, and I'll look at how you can use that to improve your business leads, and subsequent success.

Attention to detail

Sherlock is known for his extreme attention to detail, able to solve crimes with a high level analysis of the characters involved and noting down all of the details at a crime scene, in order to bring criminals to justice quickly and where the police might fail.

The important takeaway for your business is that often the key to supercharging your flow from marketing leads to real sales opportunities, rather than working on just increasing your marketing budget again, is focusing on the detail of your marketing material and feedback, just like Sherlock.

For example, just consider your website; one of the most important shop-fronts for your business, and where almost all of your potential customers will visit before taking you up on your business. It is important that you monitor the key details, using Google Analytics, to see where users click through their journey, so you can construct a seamless route for them towards providing you their details.

The answer to more sales opportunities is elementary,get their details and keep in touch

Now, I'm sure most of you reading this have already got Google Analytics up and running, and have already plotted through their website journey towards maximising the user experience and goal conversion, but what comes after, is even more important. The nature of the internet beast is that leads can tend to be more flimsy than a phonecall or some coming into an office, and that's because when people use the internet they're not as likely to feel like buying straightaway, as when they've already committed themselves to coming to see you.

That is why it is important that you keep in touch with all of your new contacts that your website gives you, providing timely and helpful advise that demonstrates why you will be useful to the lead, and eventually you'll get in touch with them when they are ready to buy. The answer to more sales opportunities is elementary, get their details and keep in touch.

At Mr & Mrs Accountant, we are more than just accountants, our mission is to help local creative businesses flourish and succeed, so if you want to talk about how you can take your business to the next level, then drop us a line and we can arrange a chat to discuss your options.

Thanks for reading, I'm Thomas Szczepanski, Master Accountant.

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