Now, I'm sure most of you reading this have already got Google Analytics up and running, and have already plotted through their website journey towards maximising the user experience and goal conversion, but what comes after, is even more important. The nature of the internet beast is that leads can tend to be more flimsy than a phonecall or some coming into an office, and that's because when people use the internet they're not as likely to feel like buying straightaway, as when they've already committed themselves to coming to see you.
That is why it is important that you keep in touch with all of your new contacts that your website gives you, providing timely and helpful advise that demonstrates why you will be useful to the lead, and eventually you'll get in touch with them when they are ready to buy. The answer to more sales opportunities is elementary, get their details and keep in touch.
At Mr & Mrs Accountant, we are more than just accountants, our mission is to help local creative businesses flourish and succeed, so if you want to talk about how you can take your business to the next level, then drop us a line and we can arrange a chat to discuss your options.
Thanks for reading, I'm Thomas Szczepanski, Master Accountant